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In this technology-driven era, human lives are becoming easier. Even dating and finding someone to romantically connect with has become fairly easy with numerous dating apps and platforms. However, there is still a void that needs to be filled. With matchmaking being reduced to a few swipes, there’s something getting lost in translation for men and women aged 25-32 years, looking to seriously date with an intent to settle down. And compatibility plays a vital role. When two people match through a dating app, they by themselves need to figure out whether they are compatible.
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In order to fill this void in the dating space, two MIT alumni, Pawan Gupta and Rahul Namdev started Betterhalf.AI in 2016.
Betterhalf.AI is India’s first “true compatibility” partner search product that uses artificial intelligence for professionals to find each other through compatibility scores based on multiple relationship dimensions and their interactions on the product.
Betterhalf.AI Builds largest AI-based Relationship Engine
The story of Betterhalf.AI dates back to the college days of Rahul and Pawan at MIT. As roommates, the duo was searching for partners on different matrimonial and dating sites. “We were observing that people in similar cohorts as we were having a difficult time navigating the partner-search journey. Everyone around us complained and at some point, we were not okay with this,” said Pawan.
It was a turning point in their lives and scratched that part of their mind. They set out decided to build a platform that goes one step ahead to make predictive match-making a reality. According to Rahul and Pawan, there is a significant factor that current match-making products have not been able to incorporate – the previous relationships’ data for thousands of couples. And Betterhalf.AI make use of this data to bring precision to partner search.
Today, Betterhalf.AI is on a path to build the largest AI-based relationship engine that can suggest matches taking into account both extensive couples’ relationship data and the users’ comprehensive personality profiles. As the users offer feedback through private ratings, their matches become more compatible over time.
Betterhalf.AI Drives Data-driven Matchmaking
There are players in dating or matchmaking space that use a cluttered network of parents and users, rudimentary matching based on age, height, caste topped with a bad user interface. However, Betterhalf.AI provides a combination of a targeted subset of matches with a quick turnaround time to find compatible partners.
Currently, Betterhalf.AI has more than eharmony profile examples 17,000 users from 4,000 unique companies including Google, Facebook, Amazon, LinkedIn, Adobe, and Accenture. Also, 30% of their users are entrepreneurs, fashion designers, scientists and bankers. The profiles are authenticated through six levels of verification that includes LinkedIn, Facebook, personal email, phone number, work email, and a Government ID. Talking about the compatibility score, true compatibility scores are calculated based on six-relationship dimensions: emotional, social, intellectual, relationship, physical, and moral values.
With such tremendous popularity in the dating space, the company at present is aiming for a one-million user base in the next two years.
“At Betterhalf.AI, we aspire to transform uncertain partner search journey to certain, timely and delightful for 500M people globally through an AI-based partner prediction engine. The platform’s AI engine starts learning about a user’s personality as soon as the user starts the on-boarding process,” said Pawan.
To use the platform, first, the users need to complete the registration and fill information on different dimensions. Once that is done, users see matches with overall compatibility percentages. Also, users can send a connection request to matches and can chat with the person once requests are accepted. In addition to the authentication programs, private ratings and feedback by users help the platform filter out non-serious and creepy daters off.