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What the heck does social media have to do with SEO? MWI receives the information frequently from current and prospective clients. Social media is an incredibly growing channel for marketing that most companies have only started to take advantage of over the past couple of years, yet it’s vital to take advantage of it in particular if you’re putting resources into SEO. Making and managing social media accounts are crucial to support SEO efforts, although the benefits of social media aren’t always obvious. Of the many reasons you should think about social media as part of your overall strategy to be online Here are five reasons why it is essential for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing, and other search engines make use of online conversations in their ranking algorithms. Whenever people tweet, like, comment or 29014 share the content they like that is known as a social engagement. Content that has the highest number of social engagements will be able to show more social signals. These social signals are used by search engines to determine the quality of the content. It’s a way to measure what content is popular with users over what their algorithm determines to be good quality. If the content you’re looking at is receiving lots of social interaction the content can be indexed.
2) Link Building
It’s long gone from the time when you could make a request for links from other websites. In the wake of Google’s Panda and Penguin algorithms SEOs have to create links in using the old-fashioned method and create content of high-quality that is worthy of linking. But how do you reach sites who are willing to link to your content , if they are not directly approached as an «unnatural» link building method? Social media is the answer. Social media allows you to expose your content to relevant audiences who may be willing to link to your content, in the event that it’s worth linking to. People who promote your content to others and increase your reach.
3) Amplification of content
You can write all the high quality content you want however, it will not get any traction without amplifying it. Email marketing is an excellent way to increase the reach of your the content, but it’ll only be able to reach people who are in your marketing database. Social media lets you reach new audiences with your content. If you share your content with your followers, they will spread it to their own followings if they find it helpful. They will then spread the word to their networks which will increase the reach of your content. As a result, you get lots of relevant traffic including inbound links, brand recognition and social signals All of which are used by search engines to judge the quality of content.
content amplification lifecycle
4.) Brand Awareness and Signals
Search engines can use brand reputation and image to assess the credibility of your website and how trustworthy it should be when they rank it in their algorithms. Social media helps to build brand recognition and boosts the visibility of the content you publish. Google calls this co-citation. Making these co-citations with social media can help increase Google’s trust and confidence in your site, as well as aiding by bringing in search queries that are branded.
5.) Social Indexing
Search engines have been indexing social media sites for a number of years now so they can now show up in results pages for search engines. This allows your business to show up on search results when you type in branded search queries on more than only your website. It’s more than that. Tweets on their own from Twitter were once indexable and displayed in search results. This allowed your content to rank higher in searches. It was only for a short time, however it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.