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What can social media provide in terms of SEO? At MWI, we get many of these inquiries from the current and potential clients. Although social media has been an increasing channel for marketing in recent years, most companies haven’t yet begun to benefit from it. This is especially true when you’re investing in search engine optimization. While the benefits of social media might not be immediately apparent, they are crucial to SEO help. From the myriad of reasons to consider social media as a part of your online strategy, here are 5 reasons it’s important to SEO.
1) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for some years now. When people share content via Twitter, Facebook or comment on a piece of content, this is called a social engagement. The more social interactions a piece of content is able to get, the more social signals you send to your site. Search engines evaluate these signals from social media, and use it as an index of quality when ranking content. It’s a way to determine what content is popular with users over what their automated algorithm decides is good quality. A piece of content can be quickly indexed in the event that it’s receiving lots of engagement on social media.
2.) Link Building
It’s past the moment when you could simply get links from other websites. With the advent of Google’s Panda and Penguin algorithm SEOs are now forced to build links the old fashioned way by creating high-quality content that is link-worthy. How do you get in touch with websites that are willing to link to your site if asking them directly is considered an «unnatural» link building method? Social media is your solution. Social media allows you to put your content in front of relevant audiences that may be in a position to influence them to link to your content should it be worthy of linking to. They will also spread your content among others and boost your authority.
3.) Content amplification
The quality of the content you publish, it won’t get much traction in the absence of amplifying it. Marketing via email can be great method to boost content , but it can only get to those on your list of marketing contacts. Social media allows you to connect with new audiences through your content. If you share your content with your followers, they’ll spread it to their own followers If they are satisfied with the content. This will cause them to be able to share it with their followers to increase your reach. In return, you will gain many relevant visitors, inbound links, brand recognition and social signals These are all used by search engines to assess the quality of content.
content amplification lifecycle
4) Brand Awareness and Signals
Brand image and recognition can inform search engines an awful lot about the overall quality of your website and the extent to which it can be respected in their ranking algorithms. Social media can help build brand awareness and increases the quality of the quality of your content. This is what Google calls a co-citation. Building these co-citations using social media can boost Google’s trust in your website as well as helping with branded search queries.
5.) Social Indexing
Search engines have been indexing social media accounts for زيادة استماعات ساوند كلاود some time now and this means that they appear in the search results pages. This enables your brand to appear in search results for your branded search queries on more than only your website. It gets even better. Individual tweets on Twitter were initially indexed and included in search results as well — enabling another way to ensure your content’s ranking in the search results. It was only temporary for a few months until Google took the decision to end the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.