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What exactly does social media have to have to do with SEO? At MWI, we get lots of questions from our the current and potential clients. Although social media has been an increasingly popular channel for marketing over the last few years, many businesses have yet to take advantage of it. This is particularly important when you’re investing in SEO. While the benefits of social media are not immediately obvious, they are crucial to SEO aid. Here are five reasons why social media is crucial for SEO.
1) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for Dekatrian.com/index.php/User:MairaHedditch39 (just click the next web site) some years now. Social engagements occur when people like, comment or share a tweet about an article. The more social engagements a piece of content receives, the more social signals you build to your website. These social signals are used by search engines to rank content. It’s a way of evaluating the quality of content that people are able to use and what their algorithm decides is top-quality. If an article is receiving lots of social interaction the content can be indexed.
2) Link Building
It’s past the moment when you could simply go out and ask for hyperlinks from other sites. Since the introduction of Google’s Panda and Penguin algorithm SEOs have to create links in the old fashioned way and create content of high-quality that is worthy of linking. How do you get in touch with websites willing to link to your site if asking them directly is thought to be an «unnatural» link building method? Social media is your solution. Social media allows you to post your content and share it with interested audiences who might be willing to link to it, in the event that it’s worth linking to. People who share your content with others and increase your reach.
3.) Amplification of content
You could create any high quality content you want however it will not gain any traction without amplifying it. Email marketing is a great way to amplify content, but it will only reach people within your marketing database. The possibility of reaching new audiences is through social media. If you share your content, your following will also be able to share it with their followers if they find it useful. These people will then promote your content to their followers, increasing your reach. In return, you gain lots of relevant traffic such as inbound links, social signals and brand awareness All of these are used by search engines to assess the quality of content.
content amplification lifecycle
4.) Brand Awareness and Signals
The brand’s identity and reputation can inform search engines a lot about the quality of your website and how much it should be considered reliable in their ranking algorithms. In addition to boosting your content social media also aids in build brand awareness. This is what Google calls co-citation. Building these co-citations using social media can improve the trust Google has in your web page and also assist with branded search queries.
5.) Social Indexing
Search engines have been indexing social media accounts since a while and this means that they appear in the search results pages. This allows your company to be displayed in search results that include branded search queries on more than just your company website. It’s more than that. Individual tweets from Twitter were previously indexed and appeared in search results as well providing another method for your website to be ranked in search. It was only temporary for a few months, until Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.