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What do social media have to have to do with SEO? At MWI, we get these questions frequently from our the current and potential clients. Although social media has been an increasing marketing channel over the last few years, many companies haven’t yet begun to make use of it. This is especially true to consider if you’re planning to invest in search engine optimization. Setting up and managing social media accounts is important to assist in SEO initiatives, but the benefits are not immediately evident. There are many reasons you should think about social media as a part of your strategy for online, here are 5 advantages of it for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing, and other search engines make use of online conversation as part of their ranking algorithms. A social engagement happens when people like, comment, share, or tweet on a piece of content. Content with more social engagements will be able to show more social signals. These social signals are used by search engines to determine the quality of content. It’s a way of evaluating the quality of content that people are able to use and what their algorithm decides is good quality. If something is receiving lots of social interaction it will be immediately classified.
2) Link Building
It’s long gone from the period when you could just solicit hyperlinks from other sites. Google’s Panda/Penguin algorithm has forced SEOs to build links by using the traditional method of creating high-quality content that is relevant. How do you reach out to websites that are willing to link to your content, when asking them directly would be thought to be «unnatural»? Social media is the way to go. Social media allows you to expose your content to appropriate audiences that are willing to link to your content, in the event that it’s worth linking to. People who be able to share your content with their networks which will increase the impact of your content.
3) Amplification of content
It doesn’t matter how good the content you publish, it’s not going to gain traction unless you amplify it. Email marketing can be an excellent method of amplifying the content you create, but it won’t reach people in your list of marketing contacts. You can reach new audiences via social media. Once you share your content, your following will share it with their following should they find it valuable. This will cause them to spread the word to their networks which will increase the reach of your content. As a result, you get an abundance of relevant traffic such as inbound links, social signals and brand awareness All of which are used by search engines to judge the quality of your content.
content amplification lifecycle
4) Brand Sensibilization and تصميم مواقع انترنت Brand
The brand’s identity and reputation can inform search engines many things about the quality of your website and how much it should be respected in their ranking algorithms. Social media helps to build brand awareness and amplifies the quality of your content. This is what Google calls co-citation. Co-citations can be created through social media , which can help improve Google’s trust and help with search results that are branded.
5.) Social Indexing
Since search engines are able to index social media sites which means they show up in search results pages. This allows your business to be displayed in search results for search queries that are branded and not exclusive to your site. But it gets even better than that. Individual Tweets from Twitter were at one time indexed and displayed in search results as well providing another method for your content to rank in the search results. The program was only temporary, however, and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.