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What does social media have to do with SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is rapidly expanding marketing channel that many businesses have only begun taking advantage of in the past few years. However, it’s essential to utilize it when you’re investing resources in search engine optimization. While the benefits of social media are not immediately obvious, they are crucial for SEO support. There are many reasons you should think about social media as a part of your online strategy, here are 5 reasons why it is essential for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for a long time. A social engagement is when users like, share or share tweets about content. A piece of content that has more engagements on social media will have more social signals. Search engines look at these signals from social media, and then use them as an indicator of quality when ranking content. It’s a way to measure the quality of content that people are able to use and what their algorithm determines to be of high quality. A piece of content can be instantly indexed if it’s receiving a lot of engagement on social media.
2.) Link Building
It’s past the time that you could solicit hyperlinks from other sites. In the wake of Google’s Panda and Penguin algorithms SEOs have to build links the traditional way to create quality content that is link-worthy. But how do you reach sites that would be willing to link to your site if they are not directly approached as an «unnatural» link building method? Social media can help. Social media enables you to put your content in front of relevant audiences that may be influenced to link to it should it be worthy of linking to. Those people will also share your content with their networks which increases the power of your content.
3) The amplifying of content
The quality of your content is, it will not be popular until you amplify it. Sure, email marketing is an effective way to boost content, but it will only reach those in your database of marketing. The possibility of reaching new audiences is through social media. After you have shared your content, your following will also connect with their friends should they find it valuable. They will then spread the word to their networks to increase your reach. In return, you gain an abundance of relevant traffic such as inbound links, social signals and brand awareness All of which are used by search engines to assess the quality of your content.
content amplification lifecycle
4.) Brand Sensibilization and Brand
Brand image and recognition can inform search engines a lot about the quality of your site’s content and how much it should be considered reliable in their ranking algorithms. Alongside boosting your content, social media also helps create brand awareness. This is what Google calls co-citation. These co-citations can be built by using social media to boost Google’s trust and help with brand-name searches.
5.) Social Indexing
Since the search engines are able to index social media sites these profiles are now showing up in search results pages. This lets your company’s brand show up in search results for search queries that are branded and not restricted to your website. It gets even better. Individual tweets from Twitter were at one time indexed and displayed in search results as well giving another opportunity for your content to rank in the search results. That was only temporary for a couple of months, until Google decided to discontinue it , http://jmgarage.ru/wiki/index.php/User:AmadoZdb23045033 up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.