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What the heck does social media have to have to do with SEO? At MWI we hear lots of questions from our the current and potential clients. Although social media has been an increasing marketing channel in recent times, many businesses have yet to make use of the potential of it. This is especially important if you are investing in search engine optimization. Although the benefits of social media may not be immediately obvious, they are vital for SEO help. Here are five reasons social media is essential for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing, and other search engines utilize online conversations in their algorithm for ranking. Social engagements occur when people comment, like, share, Gtapedia.de/index.php?title=Using_Social_Media_To_Promote_Start-Up_Businesses or tweet about an article. A piece of content that has more engagements on social media will have more social signals. Search engines evaluate these social signals and then use them as an index of quality when ranking content. It’s a way to measure what content is popular with users and what their algorithm decides is top-quality. Content can be instantly indexed whenever it’s attracting a significant amount of social interactions.
2) Link Building
It’s long gone of soliciting websites to add links to your site. In the wake of Google’s Panda and Penguin algorithm SEOs must create links in the traditional way to create quality content which is relevant to linking. But how do you reach sites who are willing to link to your website if you ask them directly, which is an «unnatural» link building method? Social media can help. Social media lets you expose your content to of relevant groups of people who may be influenced to link to it in the event that it is worthy of linking to. Those people will also share your content with their friends which increases the power of your content.
3.) Content Amplification
You can create all the high quality content you want however it will not gain any traction without amplifying it. Marketing via email is great method to boost content , but it can only reach those in your list of marketing contacts. Social media lets you expand your reach with your content. Once you share your content, the people who follow you will also be able to share it with their followers should they find it valuable. This will cause them to share it with their following which will increase the reach of your content. You’ll also get relevant traffic through inbound linking social signals, inbound linking, and brand recognition All of which can be used by search engines to determine content assessment of quality.
content amplification lifecycle
4) Brand Awareness and Signals
The brand’s identity and reputation can tell search engines many things about the quality of your site’s content and how much it is trusted in its ranking algorithms. Social media helps to build brand awareness and amplifies the quality of your content. Google calls this co-citation. Co-citations can be created via social media in order to increase Google’s trust and assist with branded searches.
5.) Social Indexing
Search engines have been indexing social media sites for a few years now, which means they now show up in the search results pages. This enables your brand to appear in search results for branded search queries on more than just your company website. It gets even more effective. Individual tweets from Twitter were once indexed and shown in search results as well — enabling another way to get your content noticed in the search results. It was temporary, however it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.