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What exactly does social media have to have to do with SEO? At MWI we hear these questions frequently from our potential and current clients. Social media is a fast growing marketing channel that most companies have only just begun making use of in the last few years, however it’s vital to take advantage of it when you’re investing resources in SEO. Although the benefits of social media may not be immediately apparent, they are essential for SEO support. There are many reasons why you should consider the use of social media in your overall strategy to be online There are five main advantages of it for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for a long time now. When people share content via Twitter, Facebook, comment or share the content This is referred to as social engagement. Content with more social engagements will have more social signals. Search engines measure the social signals they receive, and then use them as a quality factor when ranking content. This is a way for search engines to determine the most popular content and what algorithm they believe to be top-quality. The content you’ve created can be instantly indexed in the event that it’s receiving lots of social engagement.
2) Link Building
It’s been a long period when you could just go out and ask for links from other websites. Since the introduction of Google’s Panda and Penguin algorithms, SEOs are forced to perform link building in using the old-fashioned method — create high quality content which is relevant to linking. How do you get in touch with sites who are willing to link to your website if they are not directly approached as an «unnatural» link building technique? Social media can help. Social media lets you publish your content to interested audiences who might be willing to link to it if it is worth linking to. Those people will also connect your content to their network which increases the power of your content.
3.) Content Amplification
You can make all the high quality content you want but it’s not going to gain any traction without amplifying it. Email marketing is great method to boost content , but it can only reach people in your list of marketing contacts. Social media allows you to increase the reach of your content. Once you share your content, your following will share it with their following should they find it valuable. The people who share it will recommend your content to their followers, thereby increasing your reach. In addition, you’ll gain relevant traffic and inbound links social signals, inbound linking, and brand awareness, all of which can be utilized by search engines to make to determine the quality of your content.
content amplification lifecycle
4) Brand Awareness and Signals
Brand recognition and brand identity can tell search engines an awful lot about the overall quality of your site’s content and how much it should be considered reliable in their ranking algorithms. Alongside boosting your content, social media also helps increase brand recognition. Google refers to this as co-citation. The creation of these co-citations via social media can boost Google’s trust and confidence in your site, as well as aiding with branded search queries.
5.) Social Indexing
Since the search engines are able to index social media websites these profiles are now showing as search results. This allows your brand to appear in search results for branded queries that are not only restricted to your business’s website. It’s more than that. Tweets that were individual from Twitter were once indexable and included in search results. This enabled your content to be ranked higher in the results of a search. It was only temporary for a couple of months before Google made the decision to stop the service, زيادة عدد ساعات يوتيوب and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.