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What the heck does social media have to in relation to SEO? At MWI, we get lots of questions from our the current and potential clients. Social media is a rapidly growing marketing channel that most businesses have only recently begun taking advantage of in the past few years, but it’s essential to utilize it when you’re investing funds into search engine optimization. Creating and managing social media accounts is important for supporting SEO efforts, though their benefits aren’t immediately apparent. Out of the numerous reasons to consider social media as part of your online strategy There are five main reasons why it is essential to SEO.
1) Social Media Signals
It’s not a secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for quite some years now. Whenever people tweet, like, comment or share the content that is known as a social engagement. Content that has the highest number of social engagements will be able to show more social signals. These social signals are used by search engines to determine the quality of the content. This is a way for search engines to decide what people find most useful and what algorithm they believe to be top-quality. A piece of content could be quickly indexed when it’s getting a lot of engagement on social media.
2) Link Building
The days of asking for websites to link to yours. With the advent of Google’s Panda and Penguin algorithm SEOs are now forced to perform link building in the old fashioned way — create high quality content that is link-worthy. How do you get in touch with sites who are willing to link to your website if asking them directly is considered an «unnatural» practice for building links? Social media is the answer. Social media lets you publish your content to people who are willing to link to your content, should it be worth linking to. These people will promote your content to others increasing your influence.
3.) Content Amplification
You could create any excellent content you’d like to however it will not gain significant traction without the aid of amplification. Sure, email marketing is an effective way to boost content, but it can only reach the people in your database of marketing. It is possible to reach new audiences through social media. When you share your content, those who follow you will also share it with their following should they find it valuable. This will allow them to share your content with their followers, which will increase your reach. Additionally, you will gain relevant traffic, inbound linking social signals, as well as brand awareness and are used by search engines to determine content assessment of quality.
content amplification lifecycle
4.) Brand Awareness & Signals
Search engines can use brand name and reputation to determine the quality of your site and how trustworthy it must be within their ranking algorithms. In addition to boosting your content social media can also help build brand awareness. This is what Google calls co-citation. Making these co-citations with social media will help improve Google’s trust in your site, as well as aiding by bringing in search queries that are branded.
5.) Social Indexing
Since the search engines index social media profiles these profiles are now showing up in search results pages. This lets your brand show up on search results when you type in branded searches on more than the site of your business. However, it’s even more than that. Individual tweets from Twitter could be indexed and included in search results. This allowed your content to be ranked higher in the results of a search. It was only for a short time, Iamelf.com/wiki/index.php/Using_Social_Media_To_Promote_Start-Up_Businesses however it ended and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.