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What exactly does social media have to have to do with SEO? At MWI, we get many of these inquiries from potential and current clients. Social media is a rapidly expanding marketing channel that many businesses have only begun to take advantage of over the last few years, however it’s essential to utilize it — especially if you’re investing efforts in search engine optimization. Making and managing social media accounts is extremely important for supporting SEO initiatives, but their benefits aren’t immediately evident. Below are five reasons why social media is vital to SEO.
1) Social Media Signals
It’s not a secret that Google, Bing and other major Rdvs.workmaster.ch/index.php?title=User:LamarStagg (go to this web-site) search engines have been using online dialogue as part of their algorithm for ranking for some period of time. If people tweet, share, like or comment on an article, this is called a social engagement. A piece of content that has more social engagements is likely to have more social signals. Social signals are utilized by search engines to rank the content. It’s a way to measure the content that people consider useful over what their algorithm decides is good quality. A piece of content can be immediately indexed if it’s receiving a lot of social interaction.
2.) Link Building
It’s been a long period when you could just get links from other websites. In the wake of Google’s Panda and Penguin algorithms SEOs are now forced to build links the traditional way by creating high-quality content which is relevant to linking. How do you reach websites who are willing to link to your content, if they are thought to be «unnatural»? Social media is the way to go. Social media enables you to place your content in front of people who are interested and could be attracted to link to it when it’s worthy of linking to. These people may also be able to share your content with their friends which will increase the impact of your content.
3) Content Amplification
You can make all the excellent content you’d like to, but it won’t gain much traction without amplification. Email marketing is great method to boost content but it’s only going to get to those on your marketing list. Social media can help you increase the reach of your content. If you send your content out to your followers, they will share it with their own followers in the event that they find it helpful. They will also be able to share your content with their followers, which will increase your reach. As a result, you get lots of relevant traffic, inbound links, social signals and brand awareness All of which are utilized by search engines to determine content quality.
content amplification lifecycle
4.) Brand Awareness & Signals
Brand image and recognition can tell search engines many things about the quality of your website as well as the degree to which it should be trusted in its ranking algorithms. Social media aids in building brand awareness and amplifies the content you publish. Google refers to this as co-citation. Building these co-citations using social media can boost the trust Google has in your site, as well as aiding with search queries that are personalized.
5) Social Indexing
Since the search engines index social media sites these profiles are now showing on search results pages. This allows your company to show up in search results for branded search queries , which is more than just your company website. It’s even better. Individual tweets from Twitter were once searchable and included in search results. This allowed your content to rank higher on the results of a search. It was only for a short time, however it was a short-term solution, and Google stopped it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.