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What does social media have to offer SEO? MWI receives these kinds of information from current and prospective clients. Social media is a rapidly expanding marketing channel that many companies have only started to take advantage of over the last few years, but it’s very important to leverage when you’re investing funds into search engine optimization. Setting up and managing social media accounts is extremely important to assist in SEO initiatives, but their benefits aren’t immediately apparent. From the myriad of reasons why you should consider social media as a part of your overall strategy to be online, here are 5 reasons why it is essential for SEO.

1) Social Media Signals

It’s not difficult to see that Google, Bing, and تزويد لايكات يوتيوب other search engines make use of online conversations as part of their ranking algorithms. When people share content via Twitter, Facebook, comment or share the content they like, this is called a social engagement. The more social engagements your content is able to get, the more social signals you can build for your site. Search engines analyze these signals from social media, and then use them as an indicator of quality when ranking the content. This is a method for search engines to identify the most popular content and what their algorithm deems as high-quality. If the content you’re looking at is receiving lots of social engagement, it can be instantly identified.

2.) Link Building

It’s long gone from the period when you could just solicit links from other websites. Google’s Panda/Penguin algorithm has forced SEOs to build links in the traditional way: create good quality content that is pertinent. But how do you reach websites willing to link to your website if asking them directly is considered an «unnatural» practice for building links? Social media is your solution. Social media allows you to share your content with interested audiences who might be willing to link to it, when it’s worthy of linking to. Those people will also connect your content to their networks, further increasing the influence of your content.

3) Content Amplification

You can make all the excellent content you’d like to, but it won’t gain any traction without amplifying it. Email marketing can be an excellent method of amplifying content but it’s only going to be able to reach the people on your list of marketing contacts. You can reach new audiences through social media. After you have shared your content, your followers will also spread it to their networks if they find it useful. They will also be able to share your content with their followers, increasing your reach. You’ll also get relevant traffic as well as inbound linking social signals, as well as brand recognition and are used by search engines for content to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals

Brand identity and awareness can inform search engines an awful lot about the overall quality of your site’s content and how much it should be believed to be in its ranking algorithms. Social media can help build brand recognition and boosts the visibility of the quality of your content. Google calls this co-citation. The creation of these co-citations via social media can help increase the trust Google has in your website as well as helping by bringing in search queries that are branded.

5.) Social Indexing

Search engines have been indexing social media accounts for some time now so they can now appear in search result pages. This enables your brand to appear in search results for your branded search queries that are not limited to just your own website. This gets better. Tweets on their own from Twitter were once indexable and included in search results. This allowed your content to rank higher on search. The service was temporary for a few months, until Google made the decision to stop the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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