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What do social media have to have to do with SEO? At MWI we hear these questions frequently from our potential and current clients. While social media has become a growing channel for marketing over the last few years, many companies have not yet started to benefit from the potential of it. This is especially important for companies that are investing in search engine optimization. While the benefits of using social media may not be immediately obvious, they are crucial to SEO aid. Of the many reasons to think about social media as a part of your online strategy There are five main reasons why it’s crucial to SEO.
1) Social Media Signals
It’s no secret that Google, Bing and other major تزويد متابعين تويتر search engines are using online dialogue in their ranking algorithms for quite some years now. A social engagement is when people like, comment or share tweets about an article. A piece of content that has more engagements on social media will have more social signals. Search engines analyze these signals from social media, and consider it an index of quality when ranking content. It’s a way to determine the content that people consider useful in comparison to what their algorithm decides is top-quality. A piece of content can be quickly indexed in the event that it’s receiving lots of social interaction.
2) Link Building
Long gone are the days of going out and soliciting websites to add links to your site. Google’s Panda/Penguin algorithm has forced SEOs to link build using the old method: make good quality content that is pertinent. How can you get your content to websites who are willing to link to your content, when the request is considered «unnatural»? Social media is the answer. Social media allows you to post your content and share it with relevant audiences who may be willing to link to it, when it’s worthy of linking to. These people will be able to share your content with other people and boost your authority.
3.) Content Amplification
You can write all the top-quality content you like, but it won’t gain any traction without amplifying it. Email marketing is an excellent method of amplifying content but it will only reach those in your marketing list. It is possible to reach new audiences through social media. After you have shared your content, your following will also spread it to their networks should they find it valuable. These people will then spread the word to their networks to increase your reach. You will also gain relevant traffic as well as inbound linking social signals, inbound linking, and brand awareness and are used by search engines to make quality determination.
content amplification lifecycle
4) Brand Awareness & Signals
Brand image and recognition can tell search engines many things about the quality of your site’s content and how much it should be respected in their ranking algorithms. Social media can help build brand awareness and increases the quality of the content you publish. This is what Google calls co-citation. These co-citations can be built via social media in order to increase Google’s trust and help with brand-name searches.
5.) Social Indexing
Search engines have been indexing social media profiles for a few years now so they can now show up in the search results pages. This lets your brand show up in search results that include branded searches on more than just your company website. But it gets even better than that. Tweets that were individual from Twitter were once indexable and displayed in the search results. This allowed your content to be ranked higher in the search results. It was only for a short time, however the deal was ended when Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.