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What does social media have to relate to SEO? At MWI, Realgirls.fun/elainekerfer we get lots of questions from our current and prospective clients. Social media is a rapidly expanding marketing channel that many companies have only started to take advantage of over the past few years, but it’s very important to leverage in particular if you’re putting efforts in SEO. While the advantages of social media may not seem immediately apparent, they’re vital for SEO help. Here are five benefits of social media is essential for SEO.
1) Social Media Signals
It’s no secret that Google, Bing, and other search engines utilize online conversation as part of their algorithm for ranking. A social engagement happens when people comment, like, share, or tweet about content. Content with more social engagements will be able to show more social signals. These social signals are used by search engines to determine the quality of content. It’s a way to measure the quality of content that people are able to use over what their automated algorithm decides is good quality. A piece of content can be instantly indexed if it’s receiving a lot of engagement on social media.
2) Link Building
It’s past the time when you could get hyperlinks from other sites. Google’s Panda/Penguin algorithms have compelled SEOs to linkbuild using the old method: make good quality content that is pertinent. How can you get your content to websites which are willing to hyperlink to your website, even if the request is considered «unnatural»? Social media is the solution. Social media lets you expose your content to of relevant groups of people who may be in a position to influence them to link to your content in the event that it is worthy of linking to. These users will then promote your content to others and increase your reach.
3.) Content Amplification
You can write all the excellent content you’d like to, but it won’t gain significant traction without the aid of amplification. Email marketing is an effective method to increase the reach of your the content you create, but it won’t get to those on your marketing list. The possibility of reaching new audiences is through social media. If you post your content to your followers, they’ll be sure to share it with their own followers if they find it helpful. They will also be able to share your content with their followers, which will increase your reach. As a result, you get a lot of relevant traffic including inbound links, brand recognition and social signals — all of which are used by search engines to determine content quality.
content amplification lifecycle
4) Brand Recognition and Signals
Brand identity and awareness can inform search engines much about the credibility of your site’s content and the degree to which it should be considered reliable in their ranking algorithms. Aside from amplifying your content social media can also help to increase awareness of your brand. Google calls this co-citation. Building these co-citations using social media can improve the trust Google has in your site, as well as aiding by bringing in search queries that are branded.
5) Social Indexing
Since the search engines are able to index social media profiles these profiles are now showing on search results pages. This allows your business to show up in search results for branded queries that are not exclusive to your site. It’s more than that. Individual tweets from Twitter were once indexed and included in the search results. This allowed your website to rank higher on searches. The program was only temporary, however the deal was ended when Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.