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What can social media have to offer SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. Although social media has been an increasing marketing channel in recent years, most firms haven’t yet begun to take advantage of the potential of it. This is especially important when you’re investing in search engine optimization. While the advantages of social media are not immediately apparent, they’re crucial to SEO help. Below are five reasons why social media is important for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing, and other search engines utilize online conversation as part of their ranking algorithms. Social engagements occur the time when people share, like, comment or share tweets on a piece of content. The more the number of social interactions that a piece content has, the more social signals it will bring to your website. Social signals are utilized by search engines to rank the content. This allows search engines to decide the most popular content and what algorithm they believe to be as high-quality. If the content you’re looking at is receiving lots of social interaction the content can be indexable.
2) Link Building
It’s been a long period when you could just solicit hyperlinks from other sites. Since the introduction of Google’s Panda and Penguin algorithm SEOs have to build links the traditional way — create high quality content which is relevant to linking. But how do you reach sites who are willing to link to your site if you ask them directly, which is an «unnatural» link building practice? Social media is your answer. Social media allows you to publish your content to appropriate audiences that are willing to share it with others, in the event that it’s worth linking to. These people will spread your content among others, increasing your influence.
3) The amplifying of content
You could create any excellent content you’d like to, but it won’t gain any traction without amplifying it. Email marketing is great method to boost content but it’s only going to reach people in your list of marketing contacts. Social media can help you expand your reach with your content. If you share your content with your followers, they’ll also share it with their personal followers If they are satisfied with the content. They will also share your content with their followers, Camarowiki.com/index.php?title=User:OpheliaVassallo increasing the reach of your content. In return, you will gain many relevant visitors and inbound links, as well as brand recognition and social signals All of these are used by search engines in determining the quality of the content.
content amplification lifecycle
4.) Brand Recognition and Signals
The brand’s identity and reputation can tell search engines an awful lot about the overall quality of your website as well as the degree to which it should be considered reliable in their ranking algorithms. Social media helps to build brand awareness and amplifies the quality of your content. Google calls this co-citation. These co-citations are built by using social media to boost Google’s trust and assist with the search engine’s branded searches.
5.) Social Indexing
Search engines have been indexing social media sites since a while which means that they show up in results pages for search engines. This lets your brand be displayed in search results for your branded search queries on more than only your website. But it gets even better than that. Tweets on their own from Twitter could be indexed and were displayed in search results. This allowed your website to be more prominent in the search results. It was only temporary for a few months before Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.