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What do social media have to have to do with SEO? At MWI, we get lots of questions from our the current and potential clients. Although social media has been an increasing marketing channel over the last few years, many firms haven’t yet begun to take advantage of the potential of it. This is especially important if you are investing in search engine optimization. Making and managing social media accounts are important to assist in SEO efforts, though the benefits of social media aren’t always evident. Out of the numerous reasons you should think about social media as part of your online strategy Here are five reasons why it’s crucial for SEO.
1) Social Media Signals
It’s not a secret that Google, Bing, and other search engines rely on online conversations as part of their ranking algorithms. Whenever people tweet, like or comment on the content they like This is referred to as social engagement. Content with more social engagements will show higher social signals. Search engines analyze these signals from social media, and consider it an index of quality when ranking the content. It’s a method of determining the content that people consider useful and what their algorithm decides is of good quality. If something has a high amount of social shares, it can be instantly identified.
2) Link Building
It is long past the time that you could make a request for hyperlinks from other sites. Google’s Panda/Penguin algorithms have forced SEOs to link build using the old method: make quality content that is relevant. How do you reach websites that will link to your website, even if they are considered «unnatural»? Social media is the way to go. Social media can help you present your content in front of relevant audiences that may be convinced to link to it should it be worthy of linking to. These people may also promote your content to their network and increase the reach of your content.
3.) The amplifying of content
You can make all the high quality content you want, but it won’t gain an enormous amount of attention without amplification. Sure, email marketing is a great way to amplify content, but it can only be able to reach people who are in your marketing database. Social media allows you to connect with new audiences through your content. If you share your content, your followers will also connect with their friends if they find it useful. They will also recommend your content to their followers, which will increase your reach. You’ll also get relevant traffic and inbound links social signals, as well as brand recognition and are used by search engines for content quality evaluation.
content amplification lifecycle
4) Brand Sensibilization and Brand
The brand’s identity and Camarowiki.com/index.php?title=User:JulianeMattos9 reputation can inform search engines much about the credibility of your site’s content and how much it should be considered reliable in their ranking algorithms. Apart from boosting the quality of your content social media can also help build brand awareness. This is what Google calls co-citation. These co-citations are built by using social media to boost Google’s trust and assist with search results that are branded.
5.) Social Indexing
Since the search engines index social media sites and display them up in search results pages. This allows your business to be displayed in search results for your branded search queries , which is more than the site of your business. It’s more than that. Individual Tweets from Twitter were at one time indexed and displayed in search results as well giving another opportunity to ensure your content’s ranking in the search results. The program was only temporary, however it ended and Google removed it after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.