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What does social media have to in relation to SEO? MWI gets this kind of information frequently from clients who are prospective or current. Social media is rapidly growing channel for marketing that most companies have only started using in the past few years, however it’s very important to leverage when you’re investing funds into SEO. Creating and managing social media accounts is extremely important for supporting SEO efforts, though their benefits aren’t immediately evident. Here are five benefits of social media is crucial for SEO.
1) Social Media Signals
It’s not a secret that Google, Bing, and other search engines utilize online conversation as part of their algorithm for ranking. If people tweet, share, like or comment on the content they like it is referred to as a social engagement. A piece of content that has the highest number of social engagements will have more social signals. Search engines evaluate these signals from social media, and use it as an indicator of quality when ranking content. It’s a way to determine the content that people consider useful over what their automated algorithm decides is top-quality. If a piece of content receives lots of engagement on social media the content can be indexed.
2) Link Building
It’s been a long time that you could get links from other websites. In the wake of Google’s Panda and Penguin algorithms SEOs have to build links using the old-fashioned method and create content of high-quality that is link-worthy. But how do you reach sites that would be willing to link to your site if asking them directly is considered an «unnatural» link building technique? Social media is the answer. Social media allows you to expose your content to relevant audiences who may be willing to link to it, in the event that it’s worth linking to. These people will be able to share your content with other people and increase your reach.
3) Content Amplification
You can make all the high quality content you want however it will not gain any traction without amplifying it. Yes, email marketing is a great way to amplify content, but it will only be able to reach people who are in your database of marketing. Social media can help you connect with new audiences through your content. If you share your content, the people who follow you will also connect with their friends in the event that they find it helpful. Then those people will be able to share it with their followers which will increase the reach of your content. Additionally, you will gain relevant traffic and inbound links social signals, inbound linking, and brand recognition These are used by search engines to make quality evaluation.
content amplification lifecycle
4) Brand Awareness and Signals
Search engines will use your brand’s See full size image and recognition to judge the credibility of your website and how trustworthy it needs to be within their ranking algorithms. Social media aids in building brand awareness and increases the quality of your content. Google calls this co-citation. Building these co-citations using social media can boost Google’s trust in your site, as well as aiding by bringing in search queries that are branded.
5.) Social Indexing
Since the search engines index social media profiles which means they show as search results. This allows your business to appear in search results that include branded search queries , which is more than just your company website. It’s even better. Individual tweets from Twitter were once indexed and shown in search results too — enabling another way to get your content noticed in search. That was only temporary for a few months, until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.