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What the heck does social media have to relate to SEO? MWI gets this kind of information frequently from both current and potential clients. Social media is a fast expanding marketing channel that many businesses have only begun making use of in the past few years, Redirecting…please wait… but it’s vital to take advantage of it when you’re investing efforts in SEO. Although the benefits of social media may not be immediately apparent, they are essential for SEO support. Here are five benefits of social media is important for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for quite some years now. When people tweet, like, comment or share the content they like it is referred to as a social engagement. Content that has the highest number of social engagements will be able to show more social signals. Search engines measure the social signals they receive, and then use them as an element of quality when evaluating content. This is a way for search engines to decide the content that people are most interested in and what their algorithm deems good quality. If a piece of content is receiving lots of engagement on social media, it can be instantly identified.
2) Link Building
It’s past the time when you could solicit links from other websites. Google’s Panda/Penguin algorithms are forcing SEOs to link build by using the traditional method of creating quality content that is relevant. What is the best way to reach websites that are willing to link to your site, if they are thought to be «unnatural»? Social media is your solution. Social media lets you post your content and share it with appropriate audiences that are willing to link to it when it’s worthy of linking to. These people may also be able to share your content with their friends which will increase the impact of your content.
3) Content Amplification
The quality of the content you publish, it’s not going to be popular in the absence of amplifying it. Sure, email marketing can be an excellent way to increase the reach of your content, but it will only be able to reach people who are in your marketing database. Social media can help you expand your reach with your content. After you have shared your content, those who follow you will share it with their following when they are satisfied with the content. These people will then recommend your content to their followers, which will increase your reach. In addition, you’ll gain relevant traffic, inbound linking social signals, as well as brand recognition These can be used by search engines for content quality determination.
content amplification lifecycle
4) Brand Awareness and Signals
Search engines may use your brand’s name and reputation to determine the credibility of your website and how reliable it ought to be in their ranking algorithms. Social media aids in building an image for your business and also boosts the content you publish. This is what Google calls a co-citation. These co-citations can be developed through social media to improve Google’s trust and assist with search results that are branded.
5) Social Indexing
Since the search engines are able to index social media profiles these profiles are now showing up in search results pages. This allows your brand to be displayed in search results for brand-related queries, which aren’t restricted to your website. This is even more effective. Tweets on their own from Twitter were once searchable and included in the search results. This allowed your website to rank higher in searches. It was only for a short time, however the deal was ended when Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.