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What do social media platforms provide in terms of SEO? MWI receives the information frequently from prospective and current clients. Social media is a fast expanding channel of marketing that many businesses have only recently begun to take advantage of over the last couple of years, yet it’s essential to utilize it when you’re investing funds into search engine optimization. Setting up and managing social media accounts are crucial to support SEO initiatives, but the benefits may not be immediately obvious. Below are five reasons why social media is important for SEO.
1.) Social Media Signals
It is no secret that Google, Bing, and other search engines utilize online dialogue in their algorithm for ranking. A social engagement happens the time when people share, like, comment, share, or tweet on a piece of content. Content that has more engagements on social media will be able to show more social signals. Social signals are utilized by search engines to determine the quality of content. It’s a way of evaluating what content is popular with users over what their algorithm determines to be top-quality. If a piece of content is receiving lots of engagement on social media the content can be identified.
2.) Link Building
It is long past the time that you could go out and ask for hyperlinks from other sites. In the wake of Google’s Panda and Penguin algorithm SEOs are now forced to do link building the traditional way by creating high-quality content that is linked-worthy. But how do you reach sites who are willing to link to your site if asking them directly is thought to be an «unnatural» link building practice? Social media is the solution. Social media allows you to put your content in front of people who are interested and could be in a position to influence them to link to your content if it’s worth linking to. These people may also be able to share your content with their network and increase the reach of your content.
3.) Content amplification
You can make all the high quality content you want however, it will not get an enormous amount of attention without amplification. Marketing via email is an excellent method of amplifying content but it’s only going to get to those on your marketing list. You can reach new audiences through social media. If you share your content with your followers, they’ll be sure to share it with their own followers if they find it helpful. They will then be able to share it with their followers, further increasing your reach. As a result, you get many relevant visitors, inbound links, social signals and brand awareness — all of which are used by search engines in determining the quality of content.
content amplification lifecycle
4.) Brand Awareness & Signals
Brand image and recognition can inform search engines a lot about the quality of your website and how much it is trusted in its ranking algorithms. Social media helps to build brand recognition and boosts the visibility of the quality of your content. This is what Google refers to as co-citation. Building these co-citations through social media can boost Google’s trust in your website as well as helping by using branded search terms.
5.) Social Indexing
Search engines have been indexing the social media pages for a number of years now which means that they show up in search result pages. This allows your business to show up in search results for brand-related queries, which aren’t only restricted to your business’s website. However, it’s even more than that. Tweets that were individual from Twitter were once indexed and displayed in search results. This enabled your content to be more prominent in the search results. It was temporary, however it ended and Google stopped it after a few months. Google will once again show tweets in search results, Myeclass.academy/blog/index.php?entryid=961911 so it’s important to leverage it for getting your content ranked.