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What exactly does social media have to in relation to SEO? At MWI we hear lots of questions from our potential and Biowiki.clinomics.com/index.php/5_Reasons_Social_Media_Is_Important_For_SEO current clients. While social media has been an increasingly popular channel for marketing in recent years, most firms haven’t yet begun to take advantage of it. This is especially true to consider if you’re planning to invest in SEO. While the benefits of social media may not be immediately apparent, they are crucial to SEO help. Out of the numerous reasons why you should consider the use of social media in your strategy for online, here are 5 advantages of it to SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for some time. A social engagement is when people like, comment or share tweets about an article. The more social engagements your content gets, the greater social signals you send to your website. Search engines analyze these social signals, and then use them as an element of quality when evaluating the content. It’s a way to determine the content that people consider useful over what their algorithm decides is good quality. A piece of content can also be indexed instantly in the event that it’s receiving lots of social interactions.

2) Link Building

Long gone are the days of soliciting websites to add links to your site. With the emergence of Google’s Panda and Penguin algorithms SEOs must do link building by hand and create content of high-quality which is relevant to linking. But how do you reach websites willing to link to your content if asking them directly is considered an «unnatural» practice for building links? Social media is the way to go. Social media lets you share your content with people who are willing to link to it, in the event that it’s worth linking to. Those people will also connect your content to their friends which will increase the impact of your content.

3.) Amplification of content

It doesn’t matter how high-quality your content is, it’s unlikely to gain traction without amplification. Sure, email marketing is an excellent way to increase the reach of your content, but it will only reach people within your marketing database. Social media enables you to reach new audiences with your content. If you share your content with your followers, they will spread it to their own followings in the event that they find it helpful. This will allow them to recommend your content to their followers, which will increase your reach. Additionally, you will gain relevant traffic through inbound linking as well as social signals and brand recognition and can be used by search engines for content quality evaluation.

content amplification lifecycle

4) Brand Awareness and Signals

Search engines will use your brand’s name and reputation to determine the credibility of your website and how trustworthy it should be in their ranking algorithms. Aside from amplifying your content social media also aids in create brand awareness. Google calls this co-citation. Co-citations can be created by using social media to boost Google’s trust and assist with search results that are branded.

5) Social Indexing

Since search engines are able to index social media websites, they are now showing up in search results pages. This allows your business to appear in search results for your branded search queries , which is more than just your own website. It’s even more effective. Individual Tweets from Twitter were once indexed and shown in search results too giving another opportunity for your website to be ranked in the search results. This was just temporary for a few months, until Google decided to cease using it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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