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What do social media have to do with SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. While social media has been an increasing marketing channel over the last few years, many companies have not yet started to profit from it. This is crucial to consider if you’re planning to invest in search engine optimization. Making and managing social media accounts is extremely crucial to support SEO efforts, even though the benefits may not be immediately obvious. Here are five benefits of social media is vital to SEO.
1) Social Media Signals
It’s not difficult to see that Google, Bing, and other search engines use online conversation as part of their algorithm for ranking. If people tweet, share, like, comment or share the content they like that is known as a social engagement. The more social interactions a piece of content has, the more social signals you send to your website. Social signals are utilized by search engines to rank the content. This allows search engines to identify what people find most useful and what their algorithms consider good quality. If the content you’re looking at receives a lot of engagement on social media, it can be instantly indexed.
2) Link Building
It’s long gone from the period when you could just solicit links from other websites. With the emergence of Google’s Panda and Penguin algorithm SEOs have to perform link building in using the old-fashioned method and create content of high-quality which is relevant to linking. How do you get in touch with websites willing to link to your website if asking them directly is thought to be an «unnatural» link building technique? Social media is the answer. Social media lets you place your content in front of relevant audiences that may be influenced to link to it should it be worthy of linking to. These people may also be able to share your content with their friends which will increase the impact of your content.
3.) Content amplification
You can write all the excellent content you’d like to, but it won’t gain any traction without amplifying it. Yes, email marketing is a great way to amplify content, but it will only reach people within your database of marketing. The possibility of reaching new audiences is through social media. When you share your content, your followers will also connect with their friends when they are satisfied with the content. The people who share it will recommend your content to their followers, which will increase your reach. In return, you earn an abundance of relevant traffic and inbound links, as well as brand recognition and social signals — all of which are utilized by search engines to assess the quality of content.
content amplification lifecycle
4.) Brand Awareness and Signals
Search engines can use brand name and reputation to determine the quality of your site and how trustworthy it needs to be within their ranking algorithms. Social media aids in building brand awareness and amplifies your content. This is what Google calls a co-citation. The creation of these co-citations via social media can help increase Google’s trust and confidence in your web page and also assist by using branded search terms.
5) Social Indexing
Since the search engines index social media websites these profiles are now showing in search results pages. This allows your business to show up in search results that include branded search queries , which is more than just your own website. However, it’s even more than that. Individual tweets on Twitter were initially indexed and included in search results as well which gave another means for your website to be ranked in the search results. The service was temporary for a few months until Google decided to discontinue the service, http://192.41.27.51/mediawiki/User:KarissaLambie and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.