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102 oppositional, xvii Culture Jammer’s Campaign Head- quarters, three one lifestyle jamming: assertiveness coaching workshop for, 145-155 as immediate motion, 129-136 as ethical vital, xv dwelling in the minute and, 106 manifesto of, 128 overviews of, xvi-xvii, one one 1-1 13 practitioners of, xi-xii, 111-112 in revolutionary continuum, 99 social likely of, 135-136 as halting the move of spectacle, 107 «society of simulation,» forty six Culture Trust, one fourteen «lower,» 175 cyberfeminists, 117 cyberjamming, 132-133 cyberspace, see Internet cynicism, xv-xvi, 25, 141, 143,211 Dadaists, 99,100,102 Daly, Herman, 89, 206 Debord, Guy: on revolution, xvi suicide of, 102, one hundred and five writings of, 102-103, 104, 106, 214 Declaration of Independence, 66 Declaration of the Rights of Man and of the Citizen, 186 demarketing, 124, 149-150, 164, 165-183 description of, 166-167 detourningmd, 168 uncooling and, 169-183 democracy, 185, 188 «democracy of untrue drive,» 104 260 Index Denver, Colo., 194 Denver, John, 34 «depatterning» experiments, 19 melancholy, 9, 10 derivatives, ninety three derive, 102-103 detournement, 108, 146,214 definition of, xvii, 103 demarketing and, 168 learning to, 147-148 subvertising as, 131-132 Diagnostic and Statistical Manual of Mental Disorders (DSM IV), six Diana, Princess, 39-40 Diesel denims, 23 Diet for a Small Planet (Lappe) ,172 direct action, 129-136 locating leverage details for, 130-131 pincer technique for, 134-136 subvertising as, 131-132 tv and, 133-134 disinformation, 24 Disney, 186, 193 dissociative problems, 44 distancing, 172-174 Dominguez, Joe, 169 doomsday meme, 124 Doordarshan, 25 Douglas,WilliamO.,68 Dow Jones Industrial Average, 93-94 downshifters, 53, 169-172 Dunn, Seth, 179 Dylan, Bob, 102 Earth summits, 116 Eastern Europe, 90-92 eating disorders, seventy three ecocide, xiv ecofeminists, 117 ecological economics, 86-90, 202-203 Ecology of Commerce, The (Hawken), 154 ecology of head, 9-27 marketing and, 18-21 environmental motion of the brain and, 26-27 erosion of empathy and, 22-23 data overload and, 23-24 infotoxins and, 24-25 jolts and, 15-17,22 media-induced shock and, 17-18 psychological atmosphere and, 1 3 sounds and, 13-15, 16 psychological ailments and, 9-10 quantifying outcomes of psychological pollution on, 16-17 unreality and, 21-22 economics, see world-wide financial system «eco-rage,» 141 eco taxes, 181 training, 189 Eisner, Michael, 140 energy meters, 130 Elgin, Duane, 169 «emoticons,» forty six empathy, erosion of, 22-23 Enrages, 213 environmental troubles, xiv, one 3, 26, 82, 203 teachers and, 115-1 16 ecological economics and, 86-90 Nobel Prizewinners’ warning about, 201 radical solutions needed for, 112 environmental foyer, 153 environmental movement, xi for psychological air pollution, 26-27 E.R., 169 Ernst and Young, 93 Esquire, 44 Estonia, 33 EX, 38 European Round Table of Industrialists (ERT), 70 Evans, Ga., 70 excellence, 113 exotic dancers, 75-76 expansionist economics, 86-88, 94, 202-203 Extra, 118 Exxon, 158 Exxon Valdez, 88-89, 203 Fashion File, 178 manner marketplace, xi Adbusters critique of, 3 1 uncoolingof, 131, 175-179 Index 241 speedy food, 78, 79, 131, 133, 150-152 uncoolingof, 172-175 faxes, 147 Federal Communications Commission (FCC), 187, 189, 193, 194 Federal Reserve, ninety four Feldstein, Martin, 209 feminism, xi, 1 17-1 eighteen battle-or- flight reaction, fifteen film commune, 29 Finch, Peter, 141 First Amendment, 194, 196-197 «flaming,» forty four food, 78-80 chemical additives in, 13, 78-79 cigarette firm possession of, 151 see also rapid foods «Forests Forever,» 30-31 Four Arguments for the Elimination of Television (Mander), fifteen Fox Tv, 70 «framing,» 44-45 France, xvi, 102,186,213 Frank, Tom, 114 cost-free speech, 68, 185-186, 187, 194-196 Freud,Sigmund,212 Gablik,Suzi,117 Galbraith,J.K.,213 Gandhi, M. K., xv Gap (keep), 102 Garfield, Bob, 22, 176 GDP (Gross Domestic Product), 88-90, 91, 112,203 General Electric, 158, 186 Genuine Progress Indicator (GPI), ninety Germany, 89, ninety Gibson, William, 24 Ginsberg, Allen, 118 Gitter, Richard, 32 world wide financial system, 71, 85-96 as doomsday meme, 124 expansionist vs.
6-7 Adbusters, 31, 117, 119 Adbusters Media Foundational CBCsuedby, 194-196 magazine and site of, three 1 tv strategies of, 31-33, 56, 58, 62,95, 126, 142, 170, 177, 193,206,207 website of, 132 A.d.i.d.a. s (All Day I Dream About Suicide), 1 fifteen advertisers, media electric power of, 33-35 advertising and marketing, 18-21, 22-23, 24, 1 19, 166, 167, 175 subvertising and, 131-132, 133-134 television charges for, 184 Advertising Age, 22, 176 «advertrocities,» 22-23 Alabama, 155, 160-161 Albania, 90-92, 94 alcoholism, 9, ten Allen, Woody, 22, fifty two Alternative Economics Committee, 208 ambient sound, 13-14 America™, 146,215 awesome and, 113-114 company regulate of, xii-xiii world influence of, xiv uncooling of, xvi-xvii unofficial background of, 65-71 American Association of Advertising Agencies (AAAA), 187 American Convention on Human Rights, 186 American Dream, close of, 59-63 American Medical Association ( AMA), 188 America’s Funniest Home Videos, 37 Amusing Ourselves to Death (Postman), 24 «Anarchy in the U.K.,» 100 anger, xv, 12, 139 «anti-language,» 2 one antitrust legislation and lawsuits, 67, 193 nervousness, nine Apple, 102 Areata, Calif., 161 Archer Daniels Midland, 34, 172 Asian «tiger» economies, 94 Asphalt Nation (Holtz), eighty two Australia, 20,21 authenticity, «kidnapping» of, one zero one automobile business, 82-83 «Autosaurus» tv marketing campaign, 31, 126 Ayres, Robert, 88 Babette’s Feast, 79-80 «bads,» 89 Baffler, 114 lender charters, 67 banks, disputes with, 148 Banks, Ferdinand, ninety Barings Bank, ninety three Barnes & Noble, 34 «batwing ailment,» 75 Baudrillard, Jean, forty Beatles, one zero one Beattie, Ann, 44-45 Beatty, Jennifer, 70 «attractive acts,» 6-7 Before Sunrise, 102 Bellow, Saul, 10-11 Benetton, 22-23, 26 Bentley, David, twenty 238 Index Berisha, Sali, 92 Bertelsmann, 186 Bestfoods, 20 Beverly Hills Bar Association, 197 bicycles, bike lanes, 179, one hundred eighty Big Enemies, one zero five Bill of Rights, sixty eight bioeconomics, 86-90, 202-203 Bird by Bird (Lamott), 4-5 Black, Conrad, 25 Black Friday, 94 Black Monday, 93, ninety four «black shakes,» 24 Blanton, Brad, 143 entire body picture, 12, 73-74, 75 Boeing, 79 Bonn, 213 Borderline Personality Disorder, nine boredom, one hundred and five Boston, Mass., 193 Boston Tea Party, sixty six bovine growth hormone, 70 boycotts, 158, 163 Bradbury, Ray, 169 brain, one 16 brainwashing, 19 Brando, Marlon, 139 Brave New World (Huxley), 197-198 «breaking the outdated syntax,» 107 Brennan, William J., 160 British Columbia, 30-3 one British East India Company, 66 British Petroleum, 179 Brown, Willie, 179 Buddhism, 11, 106, 107, 108, 143, 157, 191 Bulgaria, ninety bulimia, 73 Bunkyo University, 157 «Buy Nothing Day,» 32, 33, 62, 95, 1 32, 170 Byrne, David, fifty two CAA (Canadian Advertising Association), 187 California, 4-6, 161 Calvin Klein, 23, 131, 175-179 Cameron, Ewen, 19 Cameron, Mike, 70 Canada, 25, 75,92,119,178 Canadian Advertising Association (CAA), 187 Canadian Broadcasting Corporation (CBC), 29, 31, 32, 194-196 Canadian Radio-Television and Telecommunications Commission (CRTC), 30, 187,193, 194 capitalism, shopper, see purchaser capitalism Cargill, 172 Carnegie Mellon University, forty six Carpenter, Edmund, 45 automobiles, 80-83,131,133 uncoolingof, 179-181 Carson, Rachel, 26 «cashing out,» 169 Catholic Church, 103 CBC (Canadian Broadcasting Corporation), 29, 31, 32, 194-196 CBS, 32,33,35,196 censorship, 1 19 Center for Psychology and Social Change, six Central Intelligence Agency (CIA), 19 CFAX, 190-191 channel-surfers, fifteen chat groups, on Internet, 43-44 Chicago, University of, 209 children, television’s outcomes on, 3-4, 12 China, 94, 115, 192,211 Christianity, 212 Christie, Linford, 20 Chronic Fatigue Syndrome, nine Chrysler, 35 cigarette companies, 119, 131, 151, 160-161 uncoolingof, 13, 125-127 citizens’ groups, 134-135 civil disobedience, xv civil legal rights motion, xi, 155, 21 1 Civil War, U.S., 67-68, 69 Clinton, Bill, 192 Clockwork Orange, A, one 1-12 CNBC, 188 CNN, 32, 95, 133,178,186 Index 239 Cobain, Kurt, fifty two Cobb, John, 89 Coca-Cola, 21, 25, 39, 70, 79, 174 «Coke Day,» 70 Coleman, Ronald, 89 faculty student apathy, 1 15 «commodity indication price,» 40 communism, 140 Condon, Richard, 40 confronting companies, 149-150 Congress, U.S., 159 Constitution, U.S., 68, 161 consumer capitalism, xvi, 106, a hundred and forty cartoon about, 36 as cult, 51-57 diminished expectations and, 51-52 flavor fading from, 212 programming of people in, 37-41 uncoolingof, 169-172 unethical nature of, xv great, 38,63, 106,212,215 company manufacture of, xiii cynicism and, xv-xvi definitions of, 1 13-1 14 as world wide phenomenon, xiv see also uncooling company trusts, sixty nine firms, 73-83 evolution of, 66-71 grounding of, 157-163 authorized «personhood» of, 68-69, 124, 157, 161 authorized responsibility of, 158-160 political and cultural ability of, xii-xiii, xvii, 67-7 1,145 revoking charters of, 160-163, 162 seizing handle from, 145-155 social contract among people and, 76-78 «corrections,» in inventory industry, 93 cortex of mind, 116 Cosio d’Arroscia, a hundred Costanza, Robert, 206 Council for Tobacco Research, a hundred and sixty criminal offense charges, 60 CRTC (Canadian Radio-Television Commission), 30, 187, 193, 194 Cruise, Tom, 38 Crystal Cruises, 34 culthood, consumer capitalism and, 51-57 culture: corporate management of, xiii, xvii excellence and, 113 international homogenization of, 25-26 lateral vs.
And then we maintain the networks’ toes to the fireplace.» Grossman is proof that a dedicated specific can climb the lad- der of truth, but his dilemma details to a disturbing absence of democracy at the heart of our mass media. Nor is Tv violence the only topic too taboo for the networks to touch. Think of Tv habit, arguably North America’s amount just one mental overall health challenge. Or unsustainable overconsumption by the affluent folks of the First World. When is the very last time you saw a community exhibit (or a citizen-created advocacy advert) on these subjects? Here’s the stage: The tips, expressions and problems of particular person citizens no lengthier subject very considerably. Culture is not designed from the bot- tom up by the persons any longer — it really is fed to us major-down by corpora- tions. Under recent disorders, authentic discussion is extremely hard. Real democracy is not possible. Real adjust is difficult. Media Carta is a media reform motion to get again the cultural ability to which all citizens are entitled — to reclaim our airwaves and 190 Culture Jam the relaxation of our mental ecosystem so that we can start telling our individual tales and discover how to talk to every single other all over again. Occasionally, we get a glimpse of how this new paradigm may get the job done. In December 1996, the worst snowstorm in a century hit the Pacific Northwest. In Victoria, British Columbia, house to Canada’s mildest climate (imagine Seattle with 50 percent the rain), five feet of snow fell. A dead quiet settled in excess of the paralyzed metropolis. Victoria was about as organized for this as Troy was for the Greeks. The town experienced only a few of snow- plows. For days, no vehicles moved. People ended up trapped in their houses. Virtually no retailers had been open for the reason that the personnel could not get to function. The brave ventured out, pulling supplies on sleds. A town of 300,000 was primarily plunged back again to pre-Industrial Revolution times. I point out this for the reason that a interesting media tale grew out of that storm. What happened at a local radio station referred to as CFAX emerged as an case in point of the probable use (and extensive-forgotten previous use) of public airwaves as a democratic medium. A few of CFAX staff members who had been marooned in the constructing by the snow made the decision to open up a type of jungle telegraph of emergency information and facts. Any citizens who could trudge to the station ended up set on the air, to tell the metropolis what they experienced found out there: some- a single necessary assistance in preserving a greenhouse on the Island Highway. An outdated few was stranded and in difficulty on Pandora Avenue. A loved ones har- boring two dozen refugee motorists in Fernwood was jogging out of foodstuff. Soon everyone realized that CFAX (and, to a lesser extent, the Inter- internet) was the resource of breaking news, shipped by specific sets of eyes and ears. Every newscast contained details useful to some- a person. Every broadcast, in the widest feasible feeling, served the general public curiosity. It struck several Victorians that this was the way the entire world was intended to do the job. The non-public voices that came above the Victoria air- waves might not have been broadcasting-university easy, but they rang with the clarity of the genuine. They were not flacking some story that com- mercial interests preferred to propagate. They had a little something to notify and Media Carta 191 nothing to offer. The citizens responded. Isolated folks all of a sudden felt part of the much larger chain in the Buddhist feeling, every person turned enlightened. The CFAX scenario is certainly a unique a single — you could not repeat it, wouldn’t want to repeat it, on a nationwide scale. But it does incorporate the essence of what we are striving to reclaim listed here. Victorians in no way felt much more section of a neighborhood than they did in the course of that storm, when, for a temporary time, the media fulfilled a social agenda and everyone’s two cents were being welcome and equivalent. I speculate how numerous of individuals people today, when the snow had melted and their life experienced returned to typical and the professional pap was again on the air, appeared at radio — or media in common — otherwise. I surprise if any of them believed, This is the way our mass media could be if they had taken a diverse evolutionary fork in the street. I advised the CFAX tale to a mate of mine who plays devil’s advocate to a lot of of my strategies. «So what is your level?
When a jury sees the unassailable proof, we’ve won.» Grossman imagines a team of individuals who have currently been victimized in a significant-profile incident like the just one in Jonesboro banding jointly and launching an motion that only cannot be disregarded. «Parents of the shooter and the moms and dads of the victims have to the two agree that a person of the criminals in this article is the Tv networks. You do have your rights, but you can’t diminish their rights in order to enforce yours.» I informed him I thought my suitable to talk out on Tv was pretty fundamental, supplied that these are public airwaves that lawfully belong to everybody. «I believe that is a fiction,» he mentioned. «The air may belong to you, but not the studios and broadcasting services of ABC. » I positioned a connect with to an additional lawyer, this time a high-profile Los Angeles media legal professional and previous president of the Beverly Hills Bar Association, who turned out to be similarly circumspect. «Networks have the ideal to excellent command,» he reported. «They have a suitable to say, ‘We will not likely carry a concept that would be offen- sive to the other sponsors, for the reason that we will not want to drop all those sponsors.'» That’s the way it all boils down: The broadcaster’s appropriate to operate a industrial company stands in direct opposition to my ideal to independence of speech. I was looking for an advocate who believed that my result in — the cause of the people today — had at least equal merit. The Beverly Hills lawyer gave me the amount of a further attorney to consider, and he cordially hung up. The hunt for the First Amendment grail proceeds. Only the vigilant can manage their liberties, and only those people who are continuously and intelligently on the place can hope to govern on their own effectively by democratic strategies. A soci- ety, most of whose associates commit a fantastic offer of their time not on the location, not listed here and now in the calculable long term, but somewhere else, in the irrelevant other worlds of sport and soap 198 Culture Jam opera, of mythology and metaphysical fantasy, will discover it really hard to resist the encroachments of all those who would manipulate and regulate it. Aldous Huxley was on the mark in the foreword of his revised 1946 version of Brave New World, which maybe more than any other do the job of twentieth-century fiction predicted the psychological local weather of our wired age. One can attract an easy parallel among «soma» — the pleasure drug issued to citizens of Brave New World — and the mass media as we know them today. Both keep the masses tranquilized and pacified, and retain the social order. Both chase out purpose in favor of entertain- ments and disjointed imagined. Both motivate uniformity of habits. Both devalue the previous in favor of sensory pleasures now. Unlike the persons in Orwell’s 1984, who resent becoming controlled by Big Brother but feel powerless to resist, people of Huxley’s realm will- ingly participate in their manipulation. They happily consider soma. They’re in the loop, and, by God, they really like it. The pursuit of contentment becomes its personal conclude — there is endless usage, no cost sexual intercourse and perfect mood management. The men and women are enraptured. They believe that they reside in Utopia. Only you, the reader (and a pair of «imperfect» figures in the e-book who by some means finished up with actual personalities) know it truly is Dystopia. It’s a hell that can only be recognized by all those outside the sys- tem. Our possess dystopia, way too, can only be detected from the outdoors — by «outsiders» who for some bizarre cause did not watch also considerably Tv when they were younger who read a handful of superior books, met a few good people, put in some time living in other cultures, and by some fortunate twist of destiny had been not seduced by The Dream and recruited into the con- sumer cult of the insatiables. Although most of us are nevertheless stuck in the cult, our style for soma is souring. Through the haze of made pleasure, we are acknowledging that we will have to stop the clearly show, that our only escape is to halt the flow of soma, to crack the communication cartel’s monopoly on the produc- tion of this means. Media Carta 199 Media Carta is the good human-rights struggle of our facts age — a excellent personalized, intellectual, social, cultural and legal check. The infrastructure for this fight is presently in spot. Culture jammers all over the earth are getting ready for the showdown. In the early a long time of the new millennium, we will spearhead a media reform motion to enshrine the right to connect as a basic human correct in the constitutions of all absolutely free nations and in the Universal Declaration of Human Rights. We will help you save the most cherished of all our organic assets: the peace and clarity of our personal minds. REDEFINING Progress Fifteen hundred eminent researchers, including the greater part of all dwelling Nobel Prizewinners, signed a Warning to Humanity in 1992, and fifty- 8 globe academies of science released a related document in 1994, warning that the human experiment on Planet Earth is veering out of command. Population development, overconsumption, inappropriate techno- rational apps and relentless economic enlargement are destroying the lifetime-assist systems on which our long run depends. Meanwhile, strangely, our politicians, economists and business enterprise leaders are sporting banana grins. «We’re rising,» they beam. «We’re placing up a lot more factories, promoting far more merchandise, generating additional prosperity than at any time prior to in the heritage of mankind.» Never-ending content expansion is the cornerstone of our recent financial procedure. There’s no these kinds of issue as a zero-progress model in just its framework. In point, very little a lot but product growth truly mat- ters, economists have decreed. And nevertheless, continual advancement inside of finite terrain is the ideology of the cancer cell. It’s insanity. It’s a insanity propagated 20-4 several hours a day by the corporate-controlled mass media, which are structurally 202 Culture Jam incapable of featuring us the root-induce analyses of our latest predica- ment. So we are stuck seeking to reconcile impressive combined messages. For most of us the economic climate stays a mysterious summary process. As with our microwave oven, we really don’t know how it will work and we you should not genuinely want to know. We just keep pushing buttons and incredibly hot dinners continue to keep com- ing out. We feel of marketplaces getting their individual legal guidelines that we split at our peril. And we consider that economists are figured out scientists who, with their arcane but irrefutable logic, are someway controlling the entire affair. The truth is that we have handed our ecological and financial well-remaining around to an elite group of expert policymakers who have, at best, only a vague thought of what they are carrying out. Their «scientifi- cally» managed cycles of «expansion» and consumption are wiping out the natural environment, although if you place it to them that way, they would deny it. Their idea of «development» is to sell off the planet’s irreplaceable organic funds and get in touch with it money — while they would deny that also. Is there a way out of this social trap — this crisis of indicating? The economics career will not likely admit its models are flawed. First World customers continue to be blissfully unaware of the havoc wrought by their life. The commercial broadcast media will never market airtime for citizen-developed wake-up phone calls. Governments refuse to accept the astronomical ecological credit card debt we have by now accrued to long term gen- erations. Most everybody is in denial. Deep down, we all «know» the planet is dying, but no person would like to chat about it. Of course there are approaches to get the conversation heading — techniques for jamming the worldwide economy again on to a sustainable path. First, we destroy all the economists (figuratively talking). We prove that in spite of the practically religious deference society extends to them, they usually are not untouchable. We challenge their authority, query their creden- tials. We start a global media marketing campaign to discredit them. We display how their economic versions are fundamentally flawed. We reveal their «science» as a dangerous pseudoscience. We ridicule them on Tv. We enlist our possess, similarly adorned ecological economists to discussion them Redefining Progress 203 place for point. We pop up in unpredicted locations like on the neighborhood busi- ness information, on commercial breaks throughout the midnight movie and ran- domly on countrywide key time. At the exact time, we lay a entice for the G-7 leaders. Our marketing campaign paints them as Lear-like figures, deluded kings unaware of the destruction their deepening madness is accomplishing. We need to know why the concern of overconsumption in the First World is not even on their agenda. In the months major up Skinny Blonde Teen Massage Strip Search Leads To Hot Sex their yearly summit assembly, we buy radio and Tv places on stations close to the planet that dare our leaders to response the Big Question: «Is Economic ‘Progress’ Killing the Planet?