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How to negotiate the best price on a car Advertiser Disclosure Advertiser Disclosure We are an independent, advertising-supported comparison service. Our mission is to help you make smarter financial decisions by providing you with interactive tools and financial calculators, publishing original and objective content, by enabling you to conduct research and compare information for free to help you make sound financial decisions. Bankrate has agreements with issuers including, but not limited to American Express, Bank of America, Capital One, Chase, Citi and Discover. How We Make Money The offers that appear on this site come from companies that pay us. This compensation could affect how and where products appear on the site, such as, for example, the order in which they may appear within the listing categories, except where prohibited by law for our mortgage, home equity, and other products for home loans. However, this compensation will affect the information we provide, or the reviews appear on this website. We do not include the vast array of companies or financial deals that could be accessible to you.
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4 min read Published September 20th, 2022.
Writen by Rebecca Betterton Written by Auto Loans Reporter
Rebecca Betterton is the auto loans reporter for Bankrate. She has a specialization in helping readers with the details of taking out loans to purchase a car.
Edited by Rhys Subitch Edited by Auto loans editor
Rhys has been editing and writing for Bankrate from late 2021. They are passionate about helping readers gain the confidence to take control of their finances by providing clear, well-researched facts that break down otherwise complicated topics into bite-sized pieces.
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The purchase of a brand new car can be exciting , however, negotiating a lower price can feel intimidating. It is important to prepare yourself for feeling confident and negotiating for the price you’re entitled to. 7 steps to negotiate your car price Make yourself more successful when negotiating by and looking into your options. These steps should help you feel more prepared for negotiations with the seller, and will help you get a deal that fits your budget. 1. Determine the most important aspects before negotiations can start, think about what kind of vehicle you’d like to own. If you don’t have your dream set of wheels, consider your needs and your lifestyle. Will you be driving long distances, or in heavy traffic and need an energy-efficient vehicle? Is it just you and your partner, or will you require a larger vehicle to transport your children or relatives? Are any of the features negotiable? These are just some of the questions to consider in deciding which brands and models . Also, you can run the numbers to figure out . Utilize the auto loan calculator to estimate the monthly cost, and don’t forget to take into account the other option when you are deciding on your budget. Finalize the amount you can spend, and keep it in mind when you negotiate. 2. Be preapproved for financing next thing to consider is financing. Think about getting financing before going to a dealer to purchase a car. Many car dealerships offer in-house financing but it’s . Dealerships typically increase their loan rates so they can gain. There are better deals from banks, credit unions and online lenders. So, compare deals and on the internet. Securing financing will help you keep your foot on the ground. You’ll know exactly how much you have to pay, which means less temptation to purchase upgrades or costly add-ons. Additionally, preapproval grants you the power to negotiate. The dealer might be willing to match or beat the other offers that you receive to earn your business. Check out what the monthly payment could be at various rates and loan terms. 3. Find out the value of the car Find out the car’s value and jot down the following figures (MSRP): Manufacturer Suggested Retail (MSRP) is the suggested sales price per the manufacturer, also known as the sticker price in the invoice price: The amount the dealer is paid by the manufacturer for the purchase of the vehicle. Fair market value : The cost that other people pay for the same or similar vehicle . Find the MSRP on the price sheet that is attached to the vehicle’s window. It is possible to determine an invoice’s value and the fair market price by conducting online research or with tools. If you’re looking to buy a brand new car, use the invoice price as a starting point. Ideally, the price you settle on should be between that MSRP and this figure. If you’re buying used or a used vehicle, you’ll have more flexibility when negotiating in accordance with the vehicle’s model, make, mileage and condition. 4. Find out about dealerships. Even if a dealership offers good deals on cars you love but it might not be the most suitable choice. Beware of dealers that charge high charges for dealer services or have poor reputations. Check out online reviews for insights from customers who have been there. Also, inquire about the dealer’s fees prior to you begin shopping for the next car. 5. Shop around Unless you know exactly what car you want, up to the manufacturer or model and VIN Shop around. Check out a few dealerships within your local area in the course of several weeks. Find out what cars are available and talk to a couple of different salespeople. Create a list of your top options and research the MSRP invoicing price, Fair Market Value. This will help you in the process. You’ll have the information needed to negotiate the most favorable price and the dealer will be aware you’ve conducted your own research. It’s harder to negotiate and it is easier to overpay — for a car when you hurry through the purchasing process. 6. Find out about tips for negotiation Salespeople want you to negotiate the price of your car. Don’t feel bad asking however, make sure you have the plan. Be prepared with prices and comparison charts. Visit websites like and . If you know what a fair price for the car is or the dealership you are considering offers a better deal, communicate the information. This will give you an advantage when bargaining. Be firm. Even if you’re nervous about trying to negotiate a better price, try not to reveal it. Be confident and tell them the price you want to pay. It also implies faith in knowing the amount you are entitled to. For instance, if know you have good credit make use of this advantage when discussing financing with a dealership. Be prepared for the long haul. It’s not uncommon to find the negotiation process to take a long time. Prepare for an extended stay at the dealer by being healthy and well-rested. This will reduce the chance of becoming irritable or rushing due to thirst, hunger or any other distractions. If you can’t get to the price you want Don’t be afraid to walk away. There is a chance you can find a new car and a better deal elsewhere, or return to the dealer for a second time and negotiate again. The fact that you walk away proves that you are serious about getting an excellent deal. 7. Change salespersons if needed. If you’re working with a pushy salesperson who’s making you feel uncomfortable, look for another person who can help. It’s best to bring your business to a different dealer to be treated fairly when shopping and to negotiate the most favorable price for an automobile. The next step is to buy a car. is a laborious process, but when you are spending this much money, you want to be sure you are getting the car you want at the price you desire before closing the deal. Take time before leaving the dealership to make yourself comfortable to bargain with confidence and be knowledgeable of the amount you need to pay. Don’t be afraid to insist on the price you’d like to pay and then walk away if you need to. Find out more
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Authored by Auto Loans Reporter
Rebecca Betterton is the auto loans reporter for Bankrate. She is a specialist in helping readers with the ways and pitfalls of borrowing money to purchase an automobile.
The edit was done by Rhys Subitch Edited by Auto loans editor
Rhys has been writing and editing for Bankrate since late 2021. They are dedicated to helping their readers gain the confidence to manage their finances with precise, well-studied information that dissects complex topics into manageable bites.
Auto loans editor
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