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What exactly does social media have to relate to SEO? At MWI we hear lots of questions from our current and prospective clients. While social media has been an increasingly popular channel for marketing in recent times, many businesses have yet to take advantage of the potential of it. This is especially true for companies that are investing in search engine optimization. The creation and management of social media accounts are extremely important to assist in SEO efforts, though the benefits of social media aren’t always obvious. There are many reasons why you should consider the use of social media in your online strategy, here are 5 reasons it’s important to SEO.
1) Social Media Signals
It’s no secret that Google, Bing, and other search engines use online dialogue in their algorithm for ranking. When people share content via Twitter, زيادة عدد ساعات يوتيوب Facebook, comment or share the content they like, this is called a social engagement. A piece of content that has more engagements on social media will show higher social signals. Social signals are utilized by search engines to rank the content. It’s a method of determining the quality of content that people are able to use over what their automated algorithm determines to be good quality. The content you’ve created can also be indexed instantly whenever it’s attracting a significant amount of social engagement.
2) Link Building
Long gone are the days of soliciting websites to add links to your site. Google’s Panda/Penguin algorithms have forced SEOs to build links in the old-fashioned way: write good quality content that is pertinent. But how do you reach websites willing to link to your content if asking them directly is thought to be an «unnatural» link building method? Social media can help. Social media lets you publish your content to appropriate audiences that are willing to share it with others, should it be worth linking to. These people will be able to share your content with other people increasing your influence.
3) Content Amplification
It doesn’t matter how good your content is, it’s not going to achieve much success until you amplify it. Email marketing is great method to boost content but it’s only going to reach those in your marketing list. You can also reach new audiences through social media. When you share your content, your following will be able to share it with their followers in the event that they find it helpful. Then those people will share it with their following and increase your reach. You’ll also get relevant traffic and inbound links, social signals, and brand recognition and can be used by search engines to determine content quality evaluation.
content amplification lifecycle
4) Brand Awareness and Signals
Search engines can use brand reputation and image to assess the credibility of your website and how reliable it ought to be in their ranking algorithms. Apart from boosting the quality of your content social media also aids in to increase awareness of your brand. This is what Google calls a co-citation. Building these co-citations using social media can boost Google’s trust in your company website as well as helping with search queries that are personalized.
5) Social Indexing
Since search engines index social media websites and display them on search results pages. This allows your company to appear in search results for branded search queries on more than the site of your business. But it gets even better than that. Individual tweets from Twitter could be indexed and included in the search results. This allowed your website to be more prominent in search. It was only temporary for a few months, until Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.