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Read, Read, Read. As Google and other search engines keep changing their algorithms from time to time, you’ll have to keep yourself up to date and know all the latest things about SEO to practice it well. Reading is the only way out. Download some books on SEO, take the feed for some of the blogs, regularly read the online magazines and go to the SEO news sites and other similar SEO related sites and stay in touch with them.

The fourth thing you need to consider for top search engine ranking is the meta tags. These meta tags are more specifically known as the meta description tag, and the meta keyword tag. These tags are usually inserted into the html of the web page document when you are creating your web page. The key is to place your targeted keyword phrases in the meta tag sections of your html web page document.

Content is king. We can’t stress this enough. What you say within your website and how you say it is very important to search engines. Keep it rich with keywords and key phrases while making it easy-to-read and understand. Remember it only takes about 6-10 seconds to lose a visitor, so also keep it brief and to the point.

Don’t just focus on on-page SEO. Off-site SEO is just as important, especially when it comes to getting inbound links. As already mentioned, one of the factors used to determine positioning is to check the number of links that are directed to your page. The more links you have, the more likely your position will improve google search engine ranking. To get these links, you will need to tap into your networking skills and get in touch with website owners from the same niche. If they like what your website contains, chances are, they will link back to your site.

search engine news For the moment it seems that Google will hold onto its search crown, but these statistics reveal that it is rapidly losing its grip on the market share. And once the competition hots up for real, the days of working out an SEO strategy based purely on what the big G is doing may well be over.

Img ALT Tag: Search engines cannot read images. However, they can comprehend the ALT tag of a particular image. Therefore, optimize the image by inserting a relevant ALT tag attribute to it.

So the use of words, and more especially how you use words to describe your site, is what will get the customers. This is where basic search engine optimization comes into its own as you find the best keywords to describe your site.

No canonical redirect. You have two different URLs for your domain- one with www and another without it- You should choose one of the two URLs as your preferred (or main) one and then redirect from the non-www version of the URL to the www version (or vice versa). Many people forget to do this. No redirecting means that links to one of the two URLs will just benefit that URL, not the other one. By redirecting, the links to any of the two URLs will be counted together, as links pointing to the URL you have set as preferred, this will benefit the rank of your site.

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