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Women are turning to libido-enhancing pills to kick-start their post-Covid sex lives with tablets that claim to increase blood flow and testosterone.
Brands such as ‘s zany health brand Goop are capitalising on women restart their sex drive after being stuck indoors during the pandemic.
The Marvel actress, 49, launched supplements under the name DTF (meaning down to f***) and said that she wants to help ‘shift [women’s] sex drives into gear’.
A paper written by Canadian and Iranian researchers in the BMC Public Health journal found that the pandemic had led to higher rates of sexual dysfunction and lower sexual activity
The Goop tablets come in a pink jar with a picture of women’s lips and are sold for $55 (£43) with a description that reads: ‘It’s not just about sex: it’s about supporting our pursuit of more pleasure, Đông trùng hạ thảo hải phòng more often’.
The pills contain fenugreek seed and saffron extract amongst its ingredients and is the most high profile of a slew of products aimed at rebooting sex lives of customers available now.
Fenugreek seed has become a popular ingredient within the ‘sex tech’ sector with a 2015 study in Phytotherapy Research journal saying the plant successfully boosts blood flow to the genitals after a study of 80 women aged 20 to 49.
A paper written by Canadian and Iranian researchers in the BMC Public Health journal found that the pandemic had led to higher rates of sexual dysfunction and lower sexual activity, especially in women, according to .
Selfridges, Holland & Barrett and Harrods have all begun to retail intimacy boosting products.
British businessman Henry Simonds, husband to author Coco Mellors, launched a new libido-boosting gummy which is expected to head to the UK before the end of 2022
Selfridges is selling boxes of its JSHealth capsules to help ‘hair and libido’ for £30, a rate of £1 a pill.
Holland & Barrett are selling tablets which include aphrodisiac maca, a root native to the Andes mountains in Peru, to be taken with food.
Harrods go further with an IV drip of ‘libido enhancer’ being offered at the clinic it has in its store — as well as expensive caramel syringes of cordyceps mushrooms being sold for £1,100 at the plush retailer.
British businessman Henry Simonds, husband to author Coco Mellors, launched a new libido-boosting gummy which is expected to head to the UK before the end of 2022.
Asystem said: ‘Taking a libido supplement shouldn’t be any more taboo than taking a multivitamin.’